getto: Liuba solo exhibition at WEISSPOLLACK galleries NY
WEISSPOLLACK GALLERIES
521 West 25th Street
Ground Floor # 9
New York NYC 10001
Ph. 212 989 3708
www.weisppollack.com
presents
LIUBA
Chelsea
sabotage
curated
by Irina Zucca Alessandrelli
March 9, 2006 – April 8, 2006
Opening Reception: Thursday, March
16, 2006, 6:00- 9:00 P.M
On March 16, 2006 WEISSPOLLACK Galleries is pleased to present the first solo
show by performance and video artist Liuba in New York.
Liuba is a young Italian artist who slips into the art world mechanisms to tease
it and its protagonists through ironic performances. In this solo show she presents
videos of the actions she did during the Venice Biennial (2003), the Italian Bologna
Art Fair (2004) and the SOFA Fair in New York (2005).
In the series called Virus, the artist is a sort of living sculpture. Dressed
in a black outfit with red dots, the notorious sold stickers, the artist went
to art fairs and placed them under several works under the noses of upset
gallerists and stunned visitors. The sold dot is a universal sign that makes the
difference. You judge a work in another way if it has been sold. Red dots mean
money, power, and often fame. The same performance in Bologna (Italy) and in New
York had extremely different results. Liuba's main interest in doing this provocative
performance is the social aspect of the reactions, a sort of anthropological point
of view. The audience's reaction, in fact, provides a direct and immediate take
on a country, a people, and its issues. At the SOFA, Liuba generated such an angry
reaction that she was forced by the Show Management to leave the fair. The ironic
aspect of this strong reaction is that security guards spent at least 20 minutes
explaining to her what the red dots mean in the U.S. before they pushed her out,
confiscating her cameraman's ID and passport "because people pay for having a
booth and people pay for visiting the fair," as they kept repeating in the video.They
could not even imagine that she was sticking red dots on purpose – to the security
staff she was a silly woman acting pointlessly. In Italy the gallerists at the
fair were really annoyed by her, but it was clear to everybody that she was playing
with the art system and this provided a degree of entertainment at the same time.
Liuba's works are based on the direct comparison between the artist and the audience,
the live performance and the recorded video, the rules and the illegal.
(Irina Zucca Alessandrelli)
For further information and/or images of Liuba work, please contact David Pollack
at 212.989.3708 or email David at weisspollack@att.net <mailto:weiispollack@att.net>
Liuba website: www.liuba.net
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